Welcome to my blog ( a brief introduction)

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Hello, my name is Joseph and I am studying media studies at AS level. This blog has been set up so Can document my progress as I learn to use editing software and create videos as well as writing about a variety of media language techniques.

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Cutting down an advert to 1 minute

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I was tasked with cutting down a John Lewis Home Insurance advert down from 1 minute 35 seconds to 1 minute. To do this I removed part of the living room down and started by cutting to the Hallway scene. To make this flow with the opening of the dad washing the dishes I created an eye-line match of the dad looking at the hallway and then I cut to the camera tracking the girl down the hallway to create an eye-line match. The after the girl finishes jumping on the sofa I used a graphic match to cut back to a part in an earlier scene in the original advert where she jumps off a footrest. I cut it so as the girl went to land off the sofa it cuts to her landing after jumping off the footrest. This makes the cut seem less obvious and keeps the video flowing. To make the ending less jarring I put the slogan after the companies logo. this is because the cut between the girl dancing with plant to the shot of glass wobbling with the logo is less jarring and fits better than the scene...
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What A Surprise!

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My next task was to create a short video which showed someone giving someone a gift which causes them to exclaim " what a surprise!" The video had to begin with the character who gives the gift entering the room. I wanted to learn how to use a 3-axis stabiliser and i saw this as the perfect opportunity to do so. My aim at the start was to create a long take of the gift giver walking down the stairs and through a corridor. It took a few tries to get used to the stabiliser but after a few takes I managed to get the shot I desired. I had pre-written the script with my group the day before so we had a plan of action. Once the two people began talking I used a shot- reverse shot to film the conversation making sure to use the 180 degree rule as to not disorientate the viewer. To create the effect of the book appearing in the gift givers hand we used two shots (one with the book and one without) and then merged then to gather using the flash transition, to make it appear as if...
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Trailer 2 Filming and Editing

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I wanted my second trailer to be an interview with cutaways. Filming the interview I used a white screen and three point lighting ( two softboxes and a ceiling light). I used three point lighting and  a white screen in order to create a professional looking interview room and to give weight to the premise of the show.  I shot the interview using different camera angles ( from the front and from the side ) but I always used a slightly lower angle to give the character a constant sense of power over the room reflecting his power within the show as the leader of the hunters. I gave the character the name of David Horatio as it sounds both powerful and that he is from a high social class ( also reflected in his police ranking as Sergeant) as I wanted to represent someone from an upper class background. This is also reflected in the way he speaks using complex words such as "plethora" meaning to have an excessive amount of something. After the interview I cut ...
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