Welcome to my blog ( a brief introduction)

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Hello, my name is Joseph and I am studying media studies at AS level. This blog has been set up so Can document my progress as I learn to use editing software and create videos as well as writing about a variety of media language techniques.

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Cutting down an advert to 1 minute

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I was tasked with cutting down a John Lewis Home Insurance advert down from 1 minute 35 seconds to 1 minute. To do this I removed part of the living room down and started by cutting to the Hallway scene. To make this flow with the opening of the dad washing the dishes I created an eye-line match of the dad looking at the hallway and then I cut to the camera tracking the girl down the hallway to create an eye-line match. The after the girl finishes jumping on the sofa I used a graphic match to cut back to a part in an earlier scene in the original advert where she jumps off a footrest. I cut it so as the girl went to land off the sofa it cuts to her landing after jumping off the footrest. This makes the cut seem less obvious and keeps the video flowing. To make the ending less jarring I put the slogan after the companies logo. this is because the cut between the girl dancing with plant to the shot of glass wobbling with the logo is less jarring and fits better than the scene...
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trailer 1 filming and editing

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We filmed the trailer in the afternoon. We used the Ronin stabiliser  to make sure the shots remained smooth. For some other shots I used a telephoto lens. using the lens I climbed up a slope parallel to the footpath to get a shot looking down on the chase with a narrower field of view so give a sense that the hunter was closing in on the runner. I also used the telephoto lens to create a shallow depth of field for the shot of the footpath sign and the runner (out of focus) passing by it. The sign helps orientate the viewer to the direction he his headed. The next shot of the runner jumping through the window is my favourite shot as it follows him through the building and down the track, the full shot lasts until the car drives away but I had to make several cuts to the shot in order to fit the 30 second mark as well as cutting away a bit of faffing about when the runner tried to get into the car. When I edited the trailer together I used the theme Don Abandons Alice from the fil...
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