Welcome to my blog ( a brief introduction)

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Hello, my name is Joseph and I am studying media studies at AS level. This blog has been set up so Can document my progress as I learn to use editing software and create videos as well as writing about a variety of media language techniques.

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location ideas and scouting for trailer one

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For trailer one I am creating a chase scene between a runner and a hunter. For this I wanted to film in a woods or abandoned factory. Several places came to mind when I began to plan out filming this trailer. The first place I considered was an abandoned factory in matlock bath which I could get access to as I know the owner. However this plan fell through as the factory was demolished at the start of the year to help strengthen the riverbank as the railway line runs above it. My next idea was Stanton In The Peak and the forest above it. I chose Stanton in the peak for it's abandoned quarry which lies along a footpath. Once I had scouted the location I drew up a shot-list for my trailer to follow. The main shot I wanted to focus on was a long shot which follows the runner as he runs through the remains of a building to gain some distance from the hunters before getting to his escape vehicle. This is the main shot that I wanted to focus on. The plan is to use a DJI Ronin to keep...
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Cutting down an advert to 1 minute

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I was tasked with cutting down a John Lewis Home Insurance advert down from 1 minute 35 seconds to 1 minute. To do this I removed part of the living room down and started by cutting to the Hallway scene. To make this flow with the opening of the dad washing the dishes I created an eye-line match of the dad looking at the hallway and then I cut to the camera tracking the girl down the hallway to create an eye-line match. The after the girl finishes jumping on the sofa I used a graphic match to cut back to a part in an earlier scene in the original advert where she jumps off a footrest. I cut it so as the girl went to land off the sofa it cuts to her landing after jumping off the footrest. This makes the cut seem less obvious and keeps the video flowing. To make the ending less jarring I put the slogan after the companies logo. this is because the cut between the girl dancing with plant to the shot of glass wobbling with the logo is less jarring and fits better than the scene...
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