My media studies blog - Joseph Morris

Initial Idea - On The Run My initial idea is to create adverts for a reality TV show where contestants have to make it from Abbots Bromley to  Halifax on foot ( with one use of a 10 mile lift in a car) without access to gps technology or modern technology, only OS maps and a compass, which is a distance of almost exactly 100km (100.2km) , whilst being tracked down by a team of chasers who have access to high tech equipment in order to track them down. They have 4 days to make it to Halifax however they are only allowed to travel on foot with one use of a ten mile pick up by a car at any point (however an hour later the chasers will be notified of this and the drop off location)  whilst the chasers can utilise vehicles to close the distance on the runners. The two points have been chosen as it takes the runners through the Peak District if they are to go in a straight line. Each episode will be an hour long and focuses on a different set of runners trying to make it to Ha...

My next task was to create a short video which showed someone giving someone a gift which causes them to exclaim " what a surprise!" The video had to begin with the character who gives the gift entering the room. I wanted to learn how to use a 3-axis stabiliser and i saw this as the perfect opportunity to do so. My aim at the start was to create a long take of the gift giver walking down the stairs and through a corridor. It took a few tries to get used to the stabiliser but after a few takes I managed to get the shot I desired. I had pre-written the script with my group the day before so we had a plan of action. Once the two people began talking I used a shot- reverse shot to film the conversation making sure to use the 180 degree rule as to not disorientate the viewer. To create the effect of the book appearing in the gift givers hand we used two shots (one with the book and one without) and then merged then to gather using the flash transition, to make it appear as if...

I was tasked with cutting down a John Lewis Home Insurance advert down from 1 minute 35 seconds to 1 minute. To do this I removed part of the living room down and started by cutting to the Hallway scene. To make this flow with the opening of the dad washing the dishes I created an eye-line match of the dad looking at the hallway and then I cut to the camera tracking the girl down the hallway to create an eye-line match. The after the girl finishes jumping on the sofa I used a graphic match to cut back to a part in an earlier scene in the original advert where she jumps off a footrest. I cut it so as the girl went to land off the sofa it cuts to her landing after jumping off the footrest. This makes the cut seem less obvious and keeps the video flowing. To make the ending less jarring I put the slogan after the companies logo. this is because the cut between the girl dancing with plant to the shot of glass wobbling with the logo is less jarring and fits better than the scene...

Making A Trailer For Hells Kitchen USA We were given an episode of Hells Kitchen USA to edit down to a one minute trailer that shows key moments of the episode and encourage people to watch the episode. The episode in question is Series One, Episode 2, which features a restaurant named the Mixing Bowl whose managers incompetence is laughable and Gordon seems to despise the titular manager who shuns most of Gordon's claims at the start. It is clear to me that the relationship between Gordon and Mike as they clash over multiple aspects of the restaurant so I decided to focus the trailer primarily on Mike as he is clearly the focus of the episode over the owner and his wife who seem competent but are dragged down by poor management. I cut dialogue up to try to make  coherent sentences as I could not use a voice-over as I had no access to the Narrator's voice outside of dialogue from the episode. I used a clip of Mike calling himself " Mixing Bowl Mike" ...